019. Twitter to Shop?

Click here to read the article.

     New media has become an increasingly valuable marketing tool for many companies. As the article mentions, about 95 million Americans are using social media to shop. It doesn't seem like a surprise these days, especially since Facebook has 800 million active users and Twitter has 140 million users. Many companies are using social media in order to keep their customers updated about promotions and new products. These updates are the hooks that draw in customers to shop. Without social media, most of the 95 million shoppers wouldn’t bother with looking into what’s new with the companies.
     What’s interesting about the article is that Leo Burnett/Arc Worldwide created different user profiles to categorize social media shoppers. I would probably categorize myself as the “Opportunistic Adventurer” or the “Strategic Saver.” Honestly, I use Groupon all the time. Back before Groupon, I never really did anything besides stay at home. Movie tickets and paintballing was always so expensive. Now there are always deals from places like Studio Movie Grill and paintball arenas in Forney. Social media deals have allowed me to consider doing things that I otherwise wouldn’t have.
     The article mentions that using social media in the wrong can cause companies to lose followers. This is extremely true. If I’m following Sephora on Facebook, I expect posts about beauty products and deals. Posts about anything else would cause me to stop being a “fan” on Facebook.
     In all honesty, I feel like this article is very credible. It’s not due to the fact that it came from The Wall Street Journal. It’s more due to the fact that the information came from Leo Burnett. This company is a well-established marketing firm that has worked with companies like the Walt Disney Company to create successful ad campaigns like “The Year of a Million Dreams” campaign. Of course Leo Burnett would know what companies need to do in order to create a successful social media campaign.