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| MysteryGuitarMan |
YouTube has become a phenomenal tool in the world of new media. Ordinary people now have the ability to put themselves out there and potentially become online celebrities. Whether or not that is a good thing is in the eye of the beholder. For several people, YouTube has changed their lives. One of the examples mentioned in the video was Michelle Phan, a makeup guru who was originally rejected by Lancome. Through her YouTube popularity, Michelle became a worldwide phenomenon who eventually became the spokesperson for Lancome. While becoming a celebrity seems like it would be super fantastic, sometimes the celebrity status can change people. Michelle’s original videos from her humble beginnings are, in my opinion, of a much better quality than her newest videos. In her newer videos, it seems like she’s trying too hard to endorse products that she may or may not actually believe in. The genuineness of Michelle is then put into question. This is one of the evils of YouTube popularity.
On the flip side, YouTube has improved the lives of those who need it most. The families that earn money through the YouTube views and Google AdSense programs now have a way to support their kids. If only all stories of reaching the YouTube celebrity status were like that.
Music on YouTube has become increasingly popular. I mentioned in my presentation that music companies are making good use of YouTube as a promotion tool. With overseas companies like SM Entertainment and YG Entertainment looking to penetrate the global music market, YouTube has become a potent tool in their promotional arsenals. Now they can get their names out into the world easily.
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