In Lister's article "New Media in Everyday Life," the author states "that technologies are socially shaped but that society is not technologically shaped." I have to disagree. In today's society where the world of social media is rapidly expanding, those who are not adept in using these new tools fall behind very quickly. Everyone is now slowly being forced to conform into the world of social media.
There are quite a few theories listed in the article about everyday life being a central concept in regards to technologies. Stating that social media is “the site of consumption of mediated popular culture” is like stating an obvious fact. Everything is accessible online from blogs and news articles to movies and music to online gaming realms. No one can say that it’s possible to go online without being bombarded by popular culture. Even if you’re not looking for it, it will inevitably find its way to you especially through channels of advertising. Companies on the internet want you to consume.
New media has also had a strong effect on the shift of social relationships. Back then, if you wanted to contact someone, you called on the phone, mailed a letter, or talked to that someone in person. Now, you can instant message, Skype, e-mail, or Facebook someone. In a way, new media has created a more impersonal world. It affects those who are offline, too. Parents are unable to truly connect with their children who are stuck in the digital world.
Virtual identities are also a big topic in new media. Online disguises can change relationships between people who wouldn’t normally interact. Someone who is normally an introvert can do and say whatever they want online. All he or she has to do is merely hide behind a keyboard. For some, it can be invigorating being able to speak out more. Believe me, I know. I used to be able to talk to my crushes freely online but as soon as I walk into school, I shut up immediately. The dependency on technology in order to communicate may be hindering.
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