Kevin Kelly’s article “Becoming Screen Literate” offers a very accurate depiction of society’s shift from being literate to being visual. The omnipresent screens in today’s world has somewhat created a dependency on visuals. I’ve mentioned a few times before about the adaptation of novels into movies. The audience becomes less inclined to read the novel and instead waits for a movie to be released into theaters.
As Kelly states, the ability for the average Joe to create his own films cheaply has revolutionized society’s ability to create. Whilst writing a book or a symphony isn’t easy, creating a video for the masses is. Videos are also relatively cheap to make due to the digital revolution. The existence of iMovie and Windows Movie Maker allows for easily accessible tools to edit videos. YouTube, Veoh, and DailyMotion allow for the easy distribution of your video to the masses. Everything is set for you to create your own motion picture.
Kelly also mentions the manipulating of preexisting works and distributing the results to the masses. Anime music videos was something that I’ve dabbled in before. It was a very easy process to create and distribute my video even for a middle schooler. Those who voice act can create their own abridged versions of their favorite animes like LittleKuriboh does for the Yu-Gi-Oh! series.
Easy video production has allowed for advertising to become cheaper for some companies as well. For example, Doritos hosts a contest for user created ads for the Super Bowl each year. This year’s winner only spent $20 for his ad for doggie treats, a collar, and 2 bags of Doritos. Cheap video making helps to open a world of possibilities.
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