Ah, yes. The 2008 presidential campaign between the technologically literal and the analog generation. First off, I'm going to say, "Well played, Obama." It's true when the author basically asserts that McCain lost the race because he resisted social media. Obama's utilization of Twitter, YouTube, and other new media outlets allowed him to connect more directly to the younger voters. The main targets drawn into this online political campaign were the voters who had just turned 18 in 2008. I remember a few of my classmates in my AP US History class talking about how they were going to vote for Obama. Needless to say, his online campaign obviously worked for the students of Hebron High School.
Honestly, why wouldn’t any politician want to invest his or her time in online campaigning? It’s a much cheaper medium to go by (it’s virtually free) and can reach millions across the globe. Better than spending millions on a traditional campaign that may or may not be as effective as using Twitter and YouTube.
As a closing note, I would like to point out that Barrack Obama has a Tumblr. That is all. (http://barackobama.tumblr.com/)
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